ZENDAYA FRONTS VALENTINO’S NEW CAMPAIGN

The third partnership between Valentino and American actress Zendaya has launched the Italian fashion house’s new summer 2022 campaign – a focus on the changing perspectives of fashion as it rejuvenates and distinguishes our everyday lives.

Conceived by the brand designer, the collection takes on a new identity according to the wearer’s personality and the different scenarios and moments they encounter day-to-day. Valentino’s creative director Pierpaolo Piccioli’s mission this season was to reinterpret the character of the Italian brand, adapting it to current life and bridging the gap between past and present.

To record this achievement, Valentino chose photographer Michael Bailey-Gates, who staged the shoot at the Warner Bros Studios. Come and see this stunning collection in-store, exclusively at Avenida da Liberdade 38.

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